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TDA Creative: How we've changed in 2020

We are very excited to announce the merge of our four areas of expertise under the TDA Creative brand! In this short article, we talk about the main influences to our decision and our view of how TDA Creative will be more agile, productive and beneficial to our clients that way.

Who we are


TDA are a renowned global talent consultancy, enabling business evolution and transformation through the delivery of world class Product, Design, Tech & Data professionals.


Our specialist teams deliver high caliber talent by partnering closely with clients and understanding the nuances around their hiring needs; from culture and values, to innovation and transformation requirements. TDA acts as ambassadors for both clients and candidates, and represents them with honesty and integrity at all times.


Developing long term relationships and trust is at the core of our work and because of that we see ourselves as the co-creators of the best performing digital teams.

Why did we merge our Product, Design, Tech & Data brands?


TDA Creative is the core

tda history


We have an unrivalled network of candidates built up over 12 years by creating communities, hosting events and running search campaigns. Initially we were expanding and nurturing our network within the UX and Design Space but through the years we evolved alongside our clients and their recruitment needs and expanded our expertise through the wider digital sector, including technology, product management and data.


In order to provide niche, specialised service to our clients’ talent demands in the different sectors, we separated TDA Tech from TDA Creative. However, now that we have the trust, expertise and large projects covering all areas, we are back to the core and bringing all clusters under one roof - TDA Creative.


This doesn’t mean that we are any less niche though - with dedicated teams and leaders to each specialism, we’re more confident than ever in our capability to enable business evolution and transformation by connecting world class Product, Design, Tech & Data talent with the organisations leading the future.


TDA Creative Leadership Team

This year has been transformational for TDA Creative in so many ways - glad to say all positive. One of the exciting changes in the company was the fact that we welcomed some of the best industry leaders to work with us and take our expertise to new levels. Get to know…


Matthew Baden

Matthew Baden 

Regional Director, North America


Matt joined us to manage our Technology recruitment groups for all of North America. He is armed with over 11 years of recruitment experience and in his words: “I come to work every day to help people get better, move up and build world class technology teams.”



Gary Charles

Gary Charles 

Product & Data Recruitment Director, Exec Search


Gary has 14 years of experience and spending 11 of them with TDA allows us to proclaim that our clients are in good hands with him and his team. In his words “I provide recruitment solutions based on ‘quality & pace’ and I am extremely fortunate to work and partner with amazing business’ from start up or existing on a retained, contingency or onsite basis.”



Sarah Parvez 

UX & Design Recruitment Director


Sarah has been recruiting, managing accounts, mentoring, talent pooling and headhunting in the Digital sector for 14 years, and recently joined us to head up the creative team. In her words “My leadership, full recruitment lifecycle experience and passion for coaching are the qualities that will help me and my clients succeed in any challenge.“


Natasha Maniloff

Natasha Maniloff 

Talent and Delivery Manager


Natasha has been working in Recruitment for the last 15 years covering a range of sectors including Healthcare, HR, Finance and now Tech. Leading our delivery team and heading up HR, Staff Attraction, Onboarding and Policy and Process writing, Natasha wears many hats at TDA. She is a self confessed recruitment and data nerd that loves improving and writing processes. Natasha is a firm believer in “Happy people are productive people”


Ryan House

Ryan House 

Key Account Management - Tech Accounts


Ryan has been with TDA for over 4 years now, recruiting, managing accounts, mentoring, managing teams and is now leading TDA's key client relationships enabling their digital transformation and large scale growth. “I love that my role allows me to facilitate the success of our “TDAers” to achieve their goals while prioritising the strategy and the bigger picture of the fantastic businesses we partner with”


TDA Creative Brand

We always knew who we are, what we’re good at and what the mission is, but being purely focused on our clients, candidates and best of class service delivery, marketing and brand was never a priority. Until now.


In the process of forming the TDA Creative leadership team, we identified the need of a stronger brand presence and consistent marketing communications. With our newly appointed Marketing Manager - Maria Georgieva, we went through a full brand discovery process involving the entire business and carefully defining every aspect of our brand. Apart from all value extracted from this exercise, this was another indicator that our specialisms needed to sit under one unified brand that we all believe in.


Interested in learning more about our brand? Check out our brand book.


Final thoughts

We believe that TDA Creative being the one stop shop for our clients digital recruitment needs is the best decision we could make and the best solution we could offer, and we are looking forward to our journey.


Learn more about us at our LinkedIn Life page.